The most prominent holiday destination is Ibiza, which occupies the first position in the Swedish ranking with an increase of 543%, the fourth in the UK and in Portugal ranking with a increase of 370% and 384% respectively. White Island also figure in the lists of Norway, Germany and Ireland. The biggest increase is in Sweden where Ibiza has experienced an increase in searches of 543% over the same period in 2010, mainly due to its offer of sun and beach for the summer.
Another representative holiday destination is Barcelona, found in 4 rankings, particularly in Norway, Russia, Portugal and Switzerland. The most striking case is Russia, where Barcelona has experienced an incredible 546% increase.
On the other hand, as usual, the Canary and Balearic islands, continue to command the attention of European tourists. In the case of the Balearic Islands, besides the previously mentioned Ibiza, it worth also mentioning the case of Mallorca, one of the destinations with the greatest increase in searches on the charts of Sweden and Portugal. With regard to the Canary Islands, the most popular holiday destinations are Tenerife and Gran Canaria, especially for the Finns and Germans.
A curious case is the city of Benidorm, a traditional summer destination in Spain, specially for Netherland, being the 16th largest destination in searches compared to June 2010.
Finally, Malaga and the Costa del Sol is a strong bet with places like Sevilla, Estepona, Benalmadena and Marbella, present in the charts in Sweden, Finland, Netherlands and France.
Where will you go this summer holidays?
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I’ve always wanted to go to Mallorca. My cousin hiked the Way of Saint James from France to Spain, and said that people along the journey mentioned it a few times. I read a book to familiarize myself with the trip he took called “The Best Way” by Bill Walker (http://www.thebestwaycamino.com), and I’m really impressed that he walked that far. While the hiking version of his trip does not sound like something I’d like to do, as I’m not much into adventure vacations, Mallorca sounds wonderful. It’s definitely at the top of my list.